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YOU AND WASO, FOR TOMORROW

WASO Food for tomorrow
Photograph of a woman in a brown apron stirring a pot and holding a bowl of stew in a bright kitchen
Photograph of a bowl of assorted sashimi with tuna, salmon, and white fish on shiso leaves with wasabi
Photograph of a happy family of three sitting on a window seat playing together with a toy
  • Hello, We are WASO.
  • こんにちは、私たちはWASOです。
  • 您好，我們是 WASO。
  • Bonjour, ici WASO.

Hello, We are WASO.
We deliver East Asian
Groceries Across
the UK and France.

The taste you have been
longing for can become
the strength you need
for tomorrow.

For those of us living far from home, being able to eat what we truly crave can lift our spirits, warm our hearts, and help us take one small step forward.

WASO exists to bring you those moments.

When you miss the taste you grew up with, when you want to see someone you love smile, when you want to treat yourself after a long day, a single bite of something delicious can do more than we realise.

To make sure you can enjoy what you want to eat, wherever in the world you may be, WASO will keep being there for you.

Because the taste you have been longing for can become the strength you need for tomorrow.

The taste you have been
longing for can become
the strength you need
for tomorrow.

For those of us living far from home,
being able to eat what we truly crave
can lift our spirits, warm our hearts,
and help us take one small step forward.

WASO exists to bring you those moments.

When you miss the taste you grew up with,
when you want to see someone you love smile,
when you want to treat yourself after a long day,
a single bite of something delicious can do more
than we realise.

To make sure you can enjoy what you want to eat,
wherever in the world you may be,
WASO will keep being there for you.

Because the taste you have been longing for
can become the strength you need for tomorrow.

FOOD FOR TOMORROW

#01
FOOD FOR TOMORROW　Giving you a taste of home, wherever you are.

OUR SERVICE & PROMISE

Giving you a taste
of home,
wherever you are.

OUR SERVICE

Photograph of a woman opening a WASO delivery box and looking at the products Photograph of a hand holding a smartphone displaying the WASO online store

The foods you’ve been missing,
brought closer.

Great taste is only the beginning. From sourcing and production to delivery and customer support, we approach every step with care and sincerity, so we can deliver not only the foods you’ve been craving, but also the joy of finding them again and the little moments that lift your spirits.

EXPLORE PRODUCTS

OUR PROMISE

Photograph of a WASO delivery person pushing a cart on a city street
Photograph of the WASO warehouse stocked with food products

No matter how difficult it may be,
we never give up on delivering that one meal.

For the meal we want to deliver, we do everything we can.
When something is difficult to import, we make it ourselves. And to bring you items with short shelf lives that once felt out of reach, we keep building the systems we need for delivery and sales.
Even when it is hard. Even when it feels impossible.
Because we believe that is the only answer we have to offer.

OUR STORY

Where our history
meets your future
and tomorrow.

HISTORY OF WASO

WASO began as a lunch delivery service for offices.
The road has not always been easy, but we have always believed in the power of food to bring comfort, joy, and strength to those living far from home.
With the continued support of our customers, that belief has brought WASO to where it is today.

  • Photograph of a WASO trolley
    2015

    It all started with a single trolley

    Driven by the desire to share Japanese food and culture with the world, we began in a small kitchen in London, delivering Japanese lunches to offices.
  • Photograph of a media interview in progress
    2018

    Growing and expanding

    Through media coverage, a sponsorship with professional tennis player Joe Salisbury, and other initiatives, WASO gradually began to expand its reach.
  • Photograph of eight team members who worked with WASO
    2019

    A difficult decision

    Thanks to our customers’ support, the business kept growing. But as we expanded our operations and team, financial pressure mounted, and in October 2019 we made the difficult decision to close the business.
  • Photograph running alongside a WASO trolley
    2020

    Starting again, differently

    Just as founder Toshi was ready to begin again, the spread of COVID-19 changed the world around us. In response, WASO made a major shift toward delivering frozen meal boxes for households.
  • Photograph of the WASO warehouse with an extensive product lineup
    2021-2023

    Rebuilding, step by step

    After shifting to home delivery, WASO focused on building a stronger foundation. We expanded beyond meal boxes to include Japanese groceries, sashimi, vegetables, and more.
  • Photograph of carrying imported goods from a shipping container
    2024

    Toward the next stage of growth

    As the business grew, we expanded our operations and began importing products ourselves. This allowed us to broaden our range and offer more niche products at more accessible prices.
  • Photograph of slicing meat thinly
    2025

    Making the tastes we couldn’t deliver before

    By using air freight, we are now able to deliver products with short shelf lives, such as wagashi. And when something is difficult to source, we build the capability to make it ourselves — from slicing thin-cut meat in-house to preparing freshly milled rice.
  • Photograph of WASO products on display
    TODAY

    Crafting more with our own hands

    We will keep growing our range and bringing more longed-for foods within reach. A future where you can eat what you want, wherever you are. WASO will keep moving toward it.
  • Photograph of a WASO trolley
    2015

    It all started with a single trolley

    Driven by the desire to share Japanese food and culture with the world, we began in a small kitchen in London, delivering Japanese lunches to offices.
  • Photograph of a media interview in progress
    2018

    Growing and expanding

    Through media coverage, a sponsorship with professional tennis player Joe Salisbury, and other initiatives, WASO gradually began to expand its reach.
  • Photograph of eight team members who worked with WASO
    2019

    A difficult decision

    Thanks to our customers’ support, the business kept growing. But as we expanded our operations and team, financial pressure mounted, and in October 2019 we made the difficult decision to close the business.
  • Photograph running alongside a WASO trolley
    2020

    Starting again, differently

    Just as founder Toshi was ready to begin again, the spread of COVID-19 changed the world around us. In response, WASO made a major shift toward delivering frozen meal boxes for households.
  • Photograph of the WASO warehouse with an extensive product lineup
    2021-2023

    Rebuilding, step by step

    After shifting to home delivery, WASO focused on building a stronger foundation. We expanded beyond meal boxes to include Japanese groceries, sashimi, vegetables, and more.
  • Photograph of carrying imported goods from a shipping container
    2024

    Toward the next stage of growth

    As the business grew, we expanded our operations and began importing products ourselves. This allowed us to broaden our range and offer more niche products at more accessible prices.
  • Photograph of slicing meat thinly
    2025

    Making the tastes we couldn’t deliver before

    By using air freight, we are now able to deliver products with short shelf lives, such as wagashi. And when something is difficult to source, we build the capability to make it ourselves — from slicing thin-cut meat in-house to preparing freshly milled rice.
  • Photograph of WASO products on display
    TODAY

    Crafting more with our own hands

    We will keep growing our range and bringing more longed-for foods within reach. A future where you can eat what you want, wherever you are. WASO will keep moving toward it.

OUR GOAL & FUTURE

To bring the tastes people have longed for to as many people as possible, wherever they are in the world.
In the UK, we currently offer more than 3,000 products, and by 2026 we aim to grow that to 4,000, while expanding into even more niche items and continuing to strengthen our delivery network and services.
At the same time, we are taking on new challenges, including expanding in France and launching our Hong Kong store, while continuing to grow into new countries and new categories.
So that wherever you are in the world, you can enjoy the foods you long for. Because we believe those longed-for tastes can become the strength that carries you into tomorrow.

  • Osechi New Year dishes
  • Kitchen prep and mise en place

  • WASO.FR

    2000

    By 2026 planned
    product range

  • Slicing meat
  • Sashimi with salmon, yellowtail, and sweet shrimp
  • Preparing salmon
  • Placing goji berries on jelly
  • WASO products delivered to customers
  • Luxurious Chinese cuisine
  • Staff inspecting WASO products in a warehouse
EXPLORE PRODUCTS